Fund Overview
Addressing the funding gap for early-stage sports startups in India's fast-growing market
Investment Strategy
India's first dedicated Sports VC fund filling the funding gap for early-stage sports startups where most disruptive innovations are taking shape, providing sector-specialist guidance and strategic networks that generalist funds cannot match.
Fund Structure
Market Opportunity
Massive growth in global sports tech with India leading the charge
Global Sports Tech Market
Key Growth Drivers
Fan engagement, performance analytics, and digital infrastructure transformation
Indian Market Leadership
Growth Catalysts
Digital adoption, fantasy sports boom, and grassroots innovation ecosystem
The Funding Gap
Investment Focus Areas
Four key sectors driving sports ecosystem growth
Sports
Athlete Performance
Performance tracking, biomechanics analysis, and training optimization
Fan Engagement & AI
AI-driven analytics, personalized fan experiences, and engagement platforms
Data/Analytics & Content
Sports data monetization, content distribution, and connectivity solutions
Event Tech
Event management, ticketing, and live sports technology solutions
Fitness & Wellness
Tech Led Platforms
Digital fitness platforms, AI-powered workout solutions, and connected fitness
Hybrid Fitness
Omnichannel fitness experiences combining digital and physical touchpoints
Mental Health
Sports psychology, mindfulness apps, and mental wellness solutions
Nutrition
Sports nutrition, dietary tracking, and personalized nutrition platforms
Youth Sports & Education
Skill Tech
Technology-enabled skill development platforms and training methodologies
Grassroots Development
Community sports programs, talent identification, and grassroots ecosystem development
Academies
Sports academies, training centers, and structured youth development programs
Esports & Gaming
Publishers
Game development, publishing platforms, and content creation ecosystems
Game Tech
Gaming infrastructure, streaming technology, and player development platforms
Community & Esports
Esports tournaments, gaming communities, and competitive gaming startups
Fund Key Terms
Comprehensive fund structure and investment parameters
Financial Structure
Investment Parameters
Economic Terms
Competitive Positioning
First-Mover Advantage
Currently no dedicated Sports VC fund exists in India with a sector-first approach, creating a blue ocean opportunity for early investment in high-growth sports innovations.
Market Gap
Zero competition in dedicated sports tech venture capital space in India
Early Access
First access to emerging sports tech innovations before market saturation
Early-Stage Focus
Unlike generalist VCs that enter only after significant traction, Impetus uniquely focuses on Seed to Series A investments where the most disruptive sports technologies are taking shape.
Sector-Specialist Expertise
Leveraging deep industry knowledge and an integrated sports ecosystem under Impetus Sports to provide strategic guidance that generalist funds cannot match.
Industry Networks
Integrated sports ecosystem providing unique market access and partnerships
Strategic Guidance
Sector-specific expertise that generalist VCs cannot provide
Investment Speed
Rapid decision-making process designed for sports tech startups that need quick funding cycles to capitalize on seasonal opportunities and market timing.
Advisory Team Guidance
Immediate access to industry veterans and sports technology experts for strategic guidance
Networking & Oversight
Comprehensive network support with hands-on mentorship and strategic oversight
Competitive Advantage Comparison
| Investment Criteria | General VCs | Traditional PE | Global Sports Funds | IMPETUS SPORTS |
|---|---|---|---|---|
| India-Focused Sports | ||||
| Early-Stage Investment (Seed to Series A) |
||||
| Sports Industry Expertise | ||||
| Integrated Sports Network | ||||
| Hands-on Portfolio Support |
Investment Approach
Systematic approach to identifying, evaluating, and supporting portfolio companies
Thematic Sourcing
Investment Opportunities
Systematic thematic sourcing of high-potential investment opportunities across focus sectors
Strategic Advisory Validation
Investment report validation through our network of strategic industry advisors
Expert Due Diligence
Domain Expert Review
Periodic due diligence, review and analysis conducted by sports industry domain experts
Comprehensive Analysis
Technology, market, team, and business model evaluation with sector-specific insights
Active Portfolio Support
Growth & Advisory
Active portfolio engagement focused on strategic introductions and growth advisory
Network Access
Leverage our sports industry network for partnerships, customers, and strategic opportunities
Exit Planning
Disciplined exit planning by facilitating next-round fundraising and strategic partnerships
Investor Information
Partnership details and requirements
Investment Terms
Investor Services
- Quarterly investor reporting and updates
- Annual investor meeting and portfolio reviews
- Direct access to portfolio company management
- Industry research and market intelligence
- Co-investment opportunities